Franchise Fame

by Dani Peleva

Forget everything you think you know

about franchise marketing.

The Five Fs of the Franchise Marketing Model

After spending more than 12 years in franchising and marketing and working with global franchisors, Dani gained a deep understanding of the most common challenges and pain points most franchisors experience. This has enabled her to develop a unique model that addresses and resolves these difficulties.

Learn how to:

Maintain a full sales funnel with high-quality leads who want to invest in your franchise
Identify and select the right candidates with whom to partner
Sustain high performance and satisfaction within your existing franchise network
Build and maintain an impeccable franchise reputation
Select the best team-players to achieve your goals without breaking the bank or sacrificing your work-life balance

Packed with useful experiences, case studies and real-life examples, Dani shares her model that considers and involves all franchise stakeholders of a franchise. This is something that literature on franchising has failed to do so far.

Take a sneak peak! Get a free chapter of this amazing book!

Just enter your e-mail address:

* This will also sign you up for the book updates

Who is this book for?

Franchisors

Who would like to grow their franchise in
territories they didn't even dream of,
without risking their personal lives,
working extra hours and over the
weekends or breaking the bank.

Marketing Managers

That are committed to achieving incremental
growth and soaring success through a franchise
marketing strategy and its implementation,
while ensuring the entire network and all
stakeholders are happy.

Franchise Teams

Which are key stakeholders in a franchise
business and are actively working
towards sustainable growth, expansion
and network engagement, this book is
an invaluable companion for them, too.

Contents Page

A word from the author

“I am on a mission to connect aspiring entrepreneurs with already successful franchise brands and in this way create economic growth, more decent work and equal opportunity for everybody.
I see a world where through franchising wealth is more evenly distributed between SMEs and large businesses; a world where being your own boss is not just a dream for those who are bold and extremely talented, but for everyone who wants to become a successful entrepreneur. This is what inspired me to write the book Franchise Fame.” – Dani Peleva

Distributors

* And all the good bookstores

About the Author

Dani led the marketing and branding teams of a global franchisor and later on became a franchisee herself, before founding her award-winning franchise marketing agency. Gaining invaluable experience and extensive knowledge of franchise marketing, both client and agency-side, Dani has worked with franchises from the UK, USA, Australia, Europe and South America, some of which have a presence in more than 2,600 locations worldwide.

As a key person of influence in the sector, Dani has been featured in multiple media outlets and is often invited to talk about franchising and franchise marketing at conferences, events and podcasts.

Words from professionals who read the book

Fantastic read! I really enjoyed reading this book. It left me feeling motivated and enthusiastic about next steps in our franchise network. I read it over two evenings and didn't really want to put it down! The material was easy to engage with- the 5 factor model helped group the information memorably and there were lots of really valuable instructions about strategies, tasks and tools that are needed for effective franchise recruitment.

Dr Katie Morris, Clinical Psychologist; Founder & Managing Director of The Purple House Clinic

Every franchisor needs to read this! This is a great book for any franchisor, established or emerging. Some great tips and an easy read. I will definitely be implementing the strategies in this book!

Claire Munday, Franchisor of Tappy Toes

I have spent nearly all my career in marketing to the end user through franchisees and this book encapsulates the keys to success for this business model. It's a good read and a great reference point for both franchisees and franchisors. Thoroughly recommended.

Andy Mitchell, Marketing Director specialising in the automotive and educational sectors

Best Franchisor marketing handbook out there! This little book is a treasure trove - It’s incredibly rich in marketing insight, concepts, and practical examples but concise and accessible for everyone in franchising or considering buying into a franchising business or becoming a franchisor! Learn how to implement the Five Fs franchise marketing model! Franchise Fame is the sort of book you’ll want to keep on your desk and refer to over and over again to your marketing team and franchise network. Franchise marketing gold! I highly recommend it!

Carla van Wyk VFP, Head Of Operations at Walfinch

A must read for franchisors Franchise Fame is a must read for franchisors who are serious about their brands development. Not only does Dani's experience and expertise shine through in this book, but her writing style makes the read enjoyable, interesting and there are take homes you can implement immediately in your business. Grab your copy now. You won't be disappointed!

Jo Middleton, Owner at Franchise Business School

Franchise Fame is great read for anyone that is looking to grow their business by way of franchising, so many good points and useful information written by an expert in the field. I will be buying further copies to share with our wider team.

Kevin Russell, Founder & Managing Director at LockFit

Jenny Farenden

“Dani has brilliantly summarised the most important principles of franchise marketing in a comprehensive and easy-to-follow system. This is a must-read for any franchisor looking to grow a strong and engaged network.”

Jenny Farenden

(Head of Franchise Marketing, Not Just Travel)

As Seen On

* And all the good bookstores

Let's Build a Community!

“This book and its contents are a platform for franchisors to step on, learn from the experience of fellow franchisors from around the globe. They’ll be empowered to start building sustainable growth and enjoy success while achieving franchise fame.” – Dani Peleva

Franchise Fame is a global franchise marketing agency that works with franchises of all sizes. Through its vast experience in digital marketing and franchising, the agency supports franchisors with cost-effective franchise development strategies to grow their networks, while also helping franchisees with local marketing solutions. This comprehensive approach has brought the agency numerous nominations and awards and accolades that are a recognition of their work. Go to the main website.

Franchise Fame

Franchise Fame

The Five Fs of the Franchise Marketing Model

Take a sneak peak! Get a free chapter of this amazing book!

Who is this book for?

Franchisors

Marketing Managers

Franchise Teams

Contents Page

A word from the author

Distributors

About the Author

Words from professionals who read the book

Jenny Farenden

As Seen On

Let's Build a Community!

# Join the Franchise Fame Community

JOIN OUR MAILING LIST